Why a Website is an Asset you should Have
Are you thinking about starting a business? Or perhaps you have one? Whether in small or large scale businesses, an online presence is essential, especially to this day, where...
WEB DESIGNER
Colors are more than just the word itself; it conveys emotions and feelings. The colors we see impact the way we see things. It helps us create a visually appealing definition of the world around us, as seen by our naked eye.
In the world of design, art, and creatives, whether it be printed or on the web, colors play a crucial role. It’s not just a decorative garment created the flaunt the beauty in it; instead, it has a purpose far more important than that.
Why are then, the right combinations of colors important on your designs and web pages? We have made a list of points to answer that.
When the right combination of colors were utilized in a very professional way, it makes the project visually pleasing, which is what draws the users into their first interaction with you.
Psychology says that the first thing that attracts us is the looks. Our first impression is built upon those first few moments that we have been attracted to something. We cannot go away with the fact that though beauty is subjective, our subjective definition is influenced by social and environmental factors. It is shaped by other cues that can be conditioned and accepted as the basis for what we believed to be beautiful, pleasing, and attractive such as the proper combinations of colors.
In fact, a scientific study shows that colors make up 90% of a person’s judgment on something within the first 90 seconds of observation.
Minimally approached designs utilized contrasting color combinations to catch the eyes. The right choice of colors combined with a just-right percentage of combinations create the perfect eye-catcher. Remember that the eyes will be your first visitors, and if the first encounter is not pleasing, you’ll be losing tons of prospective clients or buyers just in front of your door.
Colors make anything recognizable. We usually remember things, not by the descriptions written, or by the promises indicated, but by the colors imbedded on the designs.
It has been proven that colors enhance the memory’s recalling ability. If your brand would be able to maximize this strategy, there will be no doubt that you’ll be remembered.
Each color has a different meaning and represents a specific emotion. Depending on a color’s vividness, shade, combination, and tone, it can express certain feelings.
Colors create a connection between the design and the audience, and relationships can be built from this connection because of the feelings and emotions it represents. In real human relationships, asking someone for something might feel a bit off on its early stages, and colors can do save the day.
Emotional connection is what makes relationships last longer. Bear in mind that lasting relationship with your should-be clients is one of your business’s vital elements for success.
Not all users have the same optical condition; some have low vision, and some have problems concerning their eyes. As the eyes as your first visitors, you should also consider such cases.
Reading a light-colored text in a light-colored background is hard for healthy eyes. How much more strain will you be giving those who have eye problems.
By utilizing contrasting colors in text and backgrounds, reading can be effortless. It reduces eye strain when reading and offers more visibility to the content. Choosing the right color contrast should depend on how comfortable you want your audience to be because their comfort increases their engagement with you.
Colors, depending on the usage, can either be beneficial or not. As a business owner, it is always up to you to use it as your unfair advantage.
Ensure that the colors are suitable for the users’ situation; that it does not just attract their eyes, or make them remember you, but also make them remember how comfortable their experience is.
Be consistent with your color choices and the emotions you want to convey. Save the rainbows for another time and chase that pot of gold.
WEB DESIGNER
Helping businesses redefine their reach by building conversion-centered website design and visual identities
Are you thinking about starting a business? Or perhaps you have one? Whether in small or large scale businesses, an online presence is essential, especially to this day, where...
Planning a design is not an easy task; there are certain factors you need to consider if you want it to be a success. A design sprint does just...
